Pretty Paper or a Sow’s Ear?

marketing

Have you ever felt like no matter what you do it will never be enough? Or if you could just learn X, you would be happier, more fulfilled, and successful? Or, the worst, that you are not smart enough and therefore, don’t deserve it.

I know I have, and it is complete balderdash, horse pucky, and BS (belief system).

There is so much noise online about “how to”, and scare tactics by experts who entice you by dangling the carrot in front of you, but leave you feeling either overwhelmed or underwhelmed! Often the so-called solution gives you just enough to give you hope, but not the straight goods and you end up disappointed.

It seems like every day there’s a new answer to an age-old problem, promising to take away the angst and help you sleep at night. The promise of how easy it is, and why this is the only way!

But it’s the same tired message to the SAME old problem, only with new packaging. The fact remains that “you can’t turn a sow’s ear into the silk purse.” These programs and delivery simply wrap the ear with pretty paper!

lipstick-on-a-pig

It isn’t new at all it’s just packaged differently, and that is what GREAT marketing does!

I have been there too, hoping this program will be different, knowing full well that an online program alone it not enough. I get it!

Instead it results in empty promises of transformations, even when you do the work because something is missing! Something BIG!

Check out these online programs in my box today:

  1. “Get 10 Free Email Templates -Writing emails isn’t easy, especially when you’re trying to close the sale.” Reality: Email alone will never “close the sale.”
  2. “How To Stop Dreaming and Start Doing. (Without The Overwhelm!)” Reality: It takes community, access, clarity and accountability to move the needle.
  3. “How to have a successful relationship with ANYONE!” Reality: Relationships require interaction and commitment.

Success requires consistency of practice and presence. The truth is, human interaction single handily gets more traction than ANY other method of learning and growing. When you think of those who are living their best life ask yourself, are they sitting in their office or are they visible?

Is it any wonder people are sick and tired of the hype, and empty promises with programs that fall short? Without critical pieces such as access, accountability, and peer community, results are not consistent, duplicable, nor measurable.

If you’re running a hobby (something that is costing money rather than making money), than online programs may be for you. They, for the most part, create busy work and provide the illusion of action and strategy, but lack the results.

However, if you are committed to your success and ready to say ‘yes’ to doing what needs to be done in your life, love, and business, then empty promises will leave you frustrated and stuck.

If you need to take steps to move you from secret to success there is only one way. It requires you leaving the comfort of your office and surrounding yourself with access, community, clarity, knowledge, and resources and taking full responsibility for your outcome.

Here’s the bottom line:  you must say ‘yes’ to things that challenge, advance and stretch you; that will serve your why and life purpose.

And then YOU need to own it and implement it entirely. No dipping your toe in the water here – It’s all or nothing!

And an obvious, but needed reminder is it’s not easy, but it’s doable, and YOU can do it – others have, and so can YOU!

What’s needed is connection and strategy to make it happen, and knowing when to say ‘yes’. Because when you do, it means saying no to the things that don’t move you forward.

That’s why we created our live events! And 2017 is going to be even bigger and bolder to serve and move you more!

Join us at at upcoming event.

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